OKRE Signal
Filter the noise. Find the signal.
Our research-led consultancy that's focused on understanding and unlocking the impact of entertainment.
Working across screen-based TV and film, video games and audio, we translate research and evidence into actionable insights, frameworks, toolkits and strategies.
We support funders, civic society organisations and academics to understand and work effectively with the entertainment sector, while helping entertainment companies and creators measure, articulate and strengthen the social, cultural and wider impact of their work.
Working across screen-based TV and film, video games and audio, we translate research and evidence into actionable insights, frameworks, toolkits and strategies.
We support funders, civic society organisations and academics to understand and work effectively with the entertainment sector, while helping entertainment companies and creators measure, articulate and strengthen the social, cultural and wider impact of their work.
Discover some of our previously published reports and insights below:
UK Video Games Impact
How can we build a meaningful understanding of the full economic, social and cultural impact
of video games?
In collaboration with:
View Report
This is really positive and has a lot of potential, not just in directing research, but as a way of tracking the work that the government and industry are collaborating on…
…it shows promise for a more sustainable framework moving forward, something that adapts to the time rather than being stuck in the past
Andrew Reid
Lecturer in Game Production, Abertay UniversitySocial Impact report
Cross-entertainment research exploring approaches to the social and cultural impact of entertainment.
In collaboration with:
View Report
28%
Of respondents reported that their organisations currently measure the social or societal impact of their content.
89%
Of entertainment industry respondents agreed that measuring social impact is important.
73%
Of organisations agreed they would welcome more information on how to measure the impact of their content.
“Entertainment is a medium that can move, inspire and empower audiences, but its true social and cultural impact is often hard to quantify. That’s why Netflix was pleased to partner with OKRE on this initiative. This report showcases the innovative approaches already being taken by the sector and identifies new opportunities to measure and share the real-world impact of what our audiences love to watch. We look forward to seeing how these findings will inform OKRE’s ongoing work on this important topic.”