Alex Pumfrey

CEO, The Film & Television Charity

Alex has always worked in the creative industries, across television, arts, sports and media. Her passion is helping creativity to flourish in people and businesses. She has held both strategy and delivery roles and likes it best when she can do both together to create real change. Her ‘big break’ in telly came when she worked at Channel 4, and after that she worked for the public service broadcasters at Digital UK.

She loves going to the cinema and in another life would be a documentary filmmaker. Her favourite TV programme of all time is probably West Wing, but confesses that at the end of a working day she watches anything that’s light relief. She is passionate about gender equality and women’s rights. She very occasionally runs half marathons but has two small children so mostly runs after them.