Leaders of UK Entertainment Industry Launch Research Into Impact of Content

Research commissioned by OKRE Taskforce composed of leaders across the UK entertainment industry, representing major media corporations including Netflix, Prime Video, BBC, Sky, ITV, Spotify, Snap, Disney, and supported by Comic Relief.

  • News
  • Posted: 2 Oct 2023

We need you! Commissioners & creatives asked to contribute to survey...

A cross entertainment industry research project, about the social and cultural impact of content, is looking for commissioners and creatives to fill in a short survey (5 mins to complete).

The research has been commissioned by OKRE’s Entertainment Industries Taskforce. OKRE is a charity that connects entertainment with research and lived experience. The Taskforce is composed of leaders across the UK entertainment industry, representing major media corporations including Netflix, Prime Video, BBC, Sky, ITV, Spotify, Snap, Disney, and supported by Comic Relief.

The research is being conducted by MTM, a strategy and research agency specialising in the fields of media, technology, and advertising. It will assess how the different entertainment industries (focussing on TV, Film and Games) think about the impact of their content on people’s attitudes, on perceptions, on policy and generally in shaping thew world.

Hana Canter, Lead for OKRE Taskforce and COO of Wild Space Productions, said:

“As programme makers, we all hope that our content will have an impact, but the scope and definition of this can be extremely broad. Each entertainment platform approaches social impact very differently – both in terms of commissioning content and measurement of its effect. Some run specific campaigns with charity partners, others focus on impact to drive audience and marketing or feel it is naturally embedded in everything they do. I am fascinated to hear what motivates my peers and what value they place on the impact of their work.”

Samir Patel, CEO of Comic Relief said:

“Entertainment and popular culture have a powerful ability to shape and influence our perceptions of the world around us. Through my own experience of working in TV, and through talking to many programme makers, I know that the social impact and legacy of the content they produce is really important. This research is a valuable opportunity to learn how different sectors approach impact and what it really means to them.”

This short survey is open to complete until 27 October 2023.

About the OKRE Taskforce

Established by OKRE in 2022, the Taskforce is assessing the approaches of industry to social and cultural impact of entertainment content and how this is measured. It brings together the entertainment sector to ensure different industries can learn from one another. The survey will be part of a larger research which is set to be released later in 2023. If you complete the survey you will be sent the research report when it is issued.

About OKRE

OKRE is a charity which works to connect TV, Films and Games with academic researchers and lived experience to spark exciting new projects. It funds new projects through the OKRE Fund and connects people through the OKRE Network. Formerly Wellcome Trust Broadcast, Film, & Games, it launched independently in 2021. It is a registered charity.