The foundation combines the reach and inspiration power of mass media, with the interactivity of digital tools and the closeness of direct field work to help create systemic change.  In his everyday job, Alejandro partners with Televisa producers, independent creators, developers, specialists and dozens of allies to craft comprehensive approaches for large scale impact.

Before that Alejandro led the Latin American program at the W.K. Kellogg foundation. He also worked in the financial sector and the strategy consulting firm McKinsey engaging in projects around the world. At age 24 he was elected city counselor in Mexico City.