Continuing drama is the global sweetheart of television.
From The Archers and Hollyoaks to the telenovelas of South America, it’s watched by hundreds of millions of viewers, produces some of the biggest names both in front of and behind the camera – and pioneers storylines that tackle big issues. Join Lucy Allan (Lime Pictures), Jeremy Howe (The Archers), Alejandro Villanueva Argüelles (Fundación Televisa), Martha Williams (Beat) and Ria Hebdon (journalist and TV Presenter) to discuss long-term approaches to weaving social issues into continuing drama and the benefits this can have for charities and producers alike.