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Commissioning For Impact: Balancing Audience, Metrics and Meaning
What exactly does the term “impact” mean for entertainment commissioners? And how might they work with others to prioritise social impact without compromising audience reach? Panellists Caroline O’Neill (Assistant Commissioner, BBC) and David Smyth (Commissioner, Entertainment, ITV) explored what it means to commission with both purpose and performance in mind, with a focus on shows made for daytime and peaktime audiences. Chaired by Caroline Meaby, Head of Programmes & Engagement, OKRE.
- Posted: 11 Dec 2025