What Would it Take to Embed Impact Production in Entertainment?

Co-produced by OKRE and AKO Storytelling Institute with support from the Joseph Rowntree Foundation

Impact campaigns offer a mechanism for entertainment with a social message to achieve real-world change. Impact producers working alongside production teams can get that content seen by the right people. Using it strategically can accomplish a wide range of goals, from raising awareness to targeted education and changing laws. This session explored the opportunities and barriers to embedding this practice across the industry, including the practicalities of running a campaign, financing it, and the role of commissioners and charities.

With panellists Dr Louise Anderson (Senior Research and Evaluation Manager, BAFTA), Timothy Hancock (Commissioning Editor, Channel 4), Husna Mortuza (Associate Director of Public Engagement, Joseph Rowntree Foundation), Dr Sarah Rappaport (Campaign Manager, Jamie Oliver Group) and impact producer Lucy Wilson. Chaired by Francesca Panetta, Director, AKO Storytelling Institute.