Meeting Audiences Where They Are

Digital storytellers are setting the pace, telling stories on their own terms and reaching communities traditional media often overlooks. This panel talked about the differences between gatekeeper led entertainment landscapes and creator led landscapes, explored the role creator led content plays in driving social impact, and touched upon what other sectors can learn from how creators connect with their audiences.

Panellists Yaw Basoah, Founder, Dark Pictures (Beth), Diane Glynn, Head of Social, Channel4, Adjani Salmon, writer, director, actor (Dreaming Whilst Black) and Zeb Kidd, strategy director at Arcade Creative, also considered whether profit and purpose can ever truly align. Chaired by Elle Osili Wood, broadcaster.