For collaborations to work for both sides, charities and entertainment creators need to engage early in the process – but how does this work in the real world? Miles Jacobson OBE, studio director of Sports Interactive, the studio behind the global hit Football Manager, discusses successful collaborations, authentically representing difficult subject matters and what needs to change with Simon Gunning, CEO of the Campaign Against Living Miserably (CALM), Samir Patel, CEO of Comic Relief, and Sophie Neary, Group Vertigo Director at Meta.
The panel is moderated by journalist, broadcaster and author Ayesha Hazirika.