10) Discussion: Think Digitally, Think Generationally, Think Differently

Here we were joined by Glaire Anderson, Dr Marcia Brophy, Sofia Akel and Lorraine Ní Annracháin for some fascinating insights into how younger generations are more likely to engage with media and entertainment directly from independent creators, from “gaming to podcasting, comedy to TikTok”. Lorraine Ní Annracháin, from Spotify, shared that a huge percentage of Gen Z and Millennials view audio as a mental health resource. We were shown how this has resulted in Spotify partnering with UNICEF to create free and accessible mental health podcast resources aimed at young people.