At the OKRE Summit 2022, Lime Pictures’ Head of Continuing Drama Lucy Allan and Beat’s Clinical Advice Coordinator Martha Williams talked about developing the relationship between a production company and a charity, how to handle the differing priorities on both sides, and why it’s important that storylines feature characters who are more than simple stereotypes.
The two teams worked together on a storyline for Hollyoaks depicting character Imran Maalik’s eating disorder. With an estimated 1.25 million people in the UK having an eating disorder, there was huge potential for things to go right – or wrong.