At OKRE, we know that entertainment content can change the world. And we’re not the only ones who think so – we talk to lots of people who believe the same. That’s why we’ve announced the OKRE Summit, a new annual event where the entertainment industry and charities will come together to build new connections and share their knowledge.
The only event of its kind, the OKRE Summit will enhance social and cultural impact in entertainment content and provide an opportunity for creative and strategic collaboration between the sectors. With speakers and delegates from global content platforms, content creation, broadcast and production, research and academia, and local, national and international charitable organisations and foundations, the OKRE Summit will help build new collaborations and champion entertainment content that makes a real difference in the world.
Ahead of the first event this Summer, we’ve asked industry leaders what impact they would like to see entertainment content have in 2022 and we’ll be sharing their thoughts in in a series of articles in the run-up to the event. From a greater focus on stories that encourage unity and authenticity to what audiences really want, creative innovators from across television, audio and film have a clear picture of the change they would like to see their content make in the world.
And while their responses showed a wide and varied ambition for the entertainment sector, keeping audiences at the heart of content was a theme that many returned to.