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Entertainment to Change the World: OKRE Summit 2024

Hosted by acclaimed TV journalist Mishal Husain, the OKRE Summit 2024 featured a full day of vibrant panels with experts from a wide range of sectors and backgrounds, all brought together by the common goal of how to drive positive social impact through entertainment.

"There are parts that drama reaches which the rest of us can’t"

Mishal Husain

Award-winning broadcaster, presenter and author

Session 1

Discussion: Great Show, Great Impact: Mr Bates vs The Post Office

A focus on one of the most popular and powerful TV dramas of the year: Mr Bates vs The Post Office. This panel featured executive producers Natasha Bondy and Patrick Spence, ITV Head of Drama Polly Hill, and Jo Hamilton, the former subpostmistress whose real-life ordeal was brought to life on screen. Jo spoke eloquently of how her loved was experience dramatised for a mainstream audience and the resulting societal impact. As summarised by Mishal Husain, “there are parts that drama reaches which the rest of us can’t”.

Session 2

Discussion: What’s next for Mental Health & Entertainment?

Panellists Dom Matthews (Studio Head, Ninja Theory), Andy Brereton (C4 Comedy Commissioner), and Kate Martin (Head of Lived Experience, Wellcome) shared some inspiration on how best to remove the stigma behind mental health issues through entertainment, by normalising the messy, even funny realities of living with mental health issues. Chaired by Marcus Ryder, CEO, Film and TV Charity.

"That's the reality of living with mental health challenges, it's messy, funny and difficult"

Kate Martin

Head of Lived Experience, Wellcome Trust

Session 3

OKRE Focus: My Blonde GF

A insider look into the OKRE funded short film My Blonde GF. Filmmakers Rosie Morris and Rebecca Mark-Lawson were joined by the University of Kent’s Dr Afroditi Pina, to discuss the film’s subject, a first-hand account of the traumatic impact of non-consensual deepfake revenge pornography. The panel also shared insight on how producers can best support people with lived experience when making films dealing with extremely sensitive issues. Chaired by Abisoye Adelusi.

Session 4

In Conversation: Changing the world together: Supporting long term impact in film, games and television

In conversation with BAFTA Chair Sara Putt and Iain Dodgeon, Director of OKRE on the small initiatives that can make huge impact.

Session 5

Discussion: Sex in the morning: shifting depictions and modern perspectives

LGBTQ+ Media Consultant Jeff Ingold, Isabel Inman (Assistant Director of Communications, Policy & Public Affairs, Brook) Sarah McCaffrey (Founder, Solas Mind), intimacy practitioner Ita O’Brien and Sam Joly (Head of Marketing and Publicity, See-Saw Films) on how the industry is paying more attention to the comfort and mental health of those involved in intimacy on screen.

Session 6

OKRE Focus: Windrush Tales

A journey through the creation of Corey Brotherson’s ‘Windrush Tales’; a game focusing upon the trials and tribulations of the Windrush generation. Brotherton explained how independent games studios are tacking societal issues overlooked by larger players in the industry, and the importance of drawing from lived experience to create an authentic gaming experience. Chaired by Abisoye Adelusi, OKRE.

 

 

Session 7

Beyond Drama: Lessons from representation in entertainment

What does “real” representation in entertainment actually mean?  Filmmaker, author and comedian Hassan Akkad, Imran Hussain (Executive Director of Communications and External Affairs, Refugee Council), Hamid Ibrahim (CEO, Kugali Media), Ruby Kuraishe (Entertainment Commissioner, BBC) and Sarah Asante (Scripted Commissioning Editor, UKTV) tackled a range of subjects, including whether drama trumps news for impact and the merits of diversity quotas. Chaired by K Biswas, Editor of Representology: The Journal of Media & Diversity and Chair of Resonance FM.

“Audiences are living, breathing people … different people want different stories”

Fatima Salaria

TV Executive

Session 8

Discussion: How do we shift storytelling with audiences

How can we meet audiences where they really are? This discussion with TV executive Fatima Salaria, Tara Davanzati (Head of Brand Insight & Social Analytics, BBC), Frederica Conrey (Director of Science, Harmony Labs) and Maxine Thomas-Asante (Power of Pop Fund Lead, Comic Relief) brought new perspectives on how to truly connect with different audiences through entertainment and media and the tangible effect that this has on society.  Chaired by Dhruti Shah, Creative Lead, Have You Thought About.

Session 9

OKRE Focus: Motherboard

Filmmaker Victoria Mapplebeck and Producer Debbie Manners shared deep insight into the making of their remarkable OKRE-supported film, Motherboard, a unique authored documentary charting the relationship Victoria and her son from birth until adulthood.  Chaired by Abisoye Adelusi, OKRE.

Session 10

Discussion: Think digitally, think generationally, think differently

What do younger audiences want from entertainment?  Spotify’s Lorraine Ní Annracháin discussed how Gen Z and Millennials view audio as a mental health resource, leading to the platform’s move into providing mental health resources. Joining her on the panel were games industry consultant Dr Glaire Anderson, UNICEF mental health specialist Dr Marcia Brophy and cultural historian Sofia Akel.

Session 11

OKRE Focus: Black Dog

Film critic Rhianna Dhillon interviewed filmmaker George Jaques to understand the journey behind OKRE-supported film Black Dog. The discussion considered how best to implement lived experience from children sensitively without sensationalising their difficult experiences, and how not every story needs to have a defined beginning, or happy ending, to have an impact.

Session 12

A Kind Queer Heart: Empowering and Funding New Stories

OKRE’s initiative #KindQueerHeart was the basis for this panel on the need for authenticity when it comes to representation of those who are LGBTQ+ and the huge impact that this can have on the wellbeing of the community. Featuring actor Hannah Jarrett-Scott, Trans fund founder Antonia Belcher, casting director Daniel Edwards and David Brindley, Chief Creative Officer, TwoFour). Chaired by broadcaster Elle Osili-Wood.

Wrap Up

Performance by Jordan Gray

OKRE Summit 2024 closed with a brilliant performance by comic Jordan Gray before mingling over drinks and refreshments.

We want to thank you all for attending, for engaging with our discussions and for bringing such fantastic energy to the day. We felt it was a hugely thought-provoking, uplifting and inspiring day and from our feedback it seems as though you did too.

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